An Interview with Marcel Remus,
the German Luxury Real Estate
Celebrity in Mallorca

Marcel Remus is not only the young German real estate entrepreneur who came to Mallorca fifteen years ago - Marcel Remus is also a self-made brand selling some of the most luxurious villas in Mallorca's Southwest while being a popular German TV celebrity.

As a young German, why did you decide to move to Mallorca?

Fifteen years ago, on the 23rd of August, Wednesday at noon, I emigrated to Mallorca. A great day in my life! I made the decision because my friends and schoolmates at the time were very negative and the general mood in Germany was not motivating. I wanted to make something out of my life. Full throttle and attack was already my motto at that time!

How did you manage to become a German media star and build a successful real estate business with a celebrity network at the same time?

My guiding principle from day one was the 5 A's ("Alles Anders Als Alle Anderen") that is to do everything differently than everyone else. I have always marketed myself in a very American way to build a brand and this has been polarizing since day one.

Through events and real estate buyers, I then came into contact with Sir Elton John, Elizabeth Hurley or DJ Robin Schulz. I don't see myself as a media star either, I'm just lucky that my work has been covered by various TV stations for over 10 years. The harder you work, the luckier you get!

Looking back to when you started in the real estate business fifteen years ago, would you do anything differently today?

No! I am happy and grateful for how everything turned out. When I started my business at the age of 23, I obviously had to acquire a thick skin. The envy and resentment of many in Mallorca is immense today, but you cannot let yourself be diverted from your path and your goal.

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How would you describe your current client profile and how can Lionsgate Capital offer a positive added value here?

My clients are very diverse, from the young football star at the age of 20 or the start-up founder to the industrial entrepreneur at the age of 80 with thousands of employees around the world. Lionsgate Capital supports my clients and me with professionalism and expertise in the field of real estate financing.

How do you see Mallorca's real estate market in the next 5 years?

Mallorca is the number one destination in Europe due to its perfect infrastructure, absolute safety and wonderful climate. Real estate prices, especially for luxury properties, are far from being at the top. Locations such as Son Vida, Bendinat or Puerto de Andratx will continue to become more expensive in the coming years.

What does luxury mean to you?

For me, luxury means being healthy, doing what I enjoy every day and appreciating life and success: Gratitude is the most essential thing.

How do you come up with marketing ideas like decorating one of your villas via Instagram?

I love being different and applying my philosophy of doing everything differently than everyone else in my business as real estate broker. It is important for me to implement ideas that are impossible or hard to copy for other real estate agents.

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Now that you have spent time in L.A., among other places: What does Mallorca offer that a city like L.A. does not?

What I love about Mallorca is its internationality, the coming together of different cultures, and the short distances in Europe. The island also has a lot to offer in terms of culinary delights, among other things, I love the mountains, the nature, the landscape, the beaches and the fact that Mallorca has something to offer for every budget, from the luxury holidaymaker to the package tourist.

Who is Marcel Remus behind the cameras?

Marcel Remus is a down-to-earth, likeable, grateful young man behind the cameras and shows this now and then in front of the cameras as well.

What is your favourite Sunday plan in Mallorca?

Going for a walk with my dog along Playa de Palma and practicing sports.


Interview by Juanita Casanas

Co-founder and President of Lionsgate Capital

Juanita's goal at Lionsgate Capital is to create unparalleled solutions for the most demanding clients and create value through service, making Lionsgate Capital the major player for financing in the Balearic Islands and mainland Spain.

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